In early 2024, Amarillo was targeted by anti-abortion extremists.
Local officials introduced Proposition A, a chilling ordinance that would have empowered private citizens to sue anyone who helped someone seek abortion care. The proposal mimicked the tactics of SB 8 — encouraging surveillance, fear, and punishment.
It was designed to intimidate. To isolate people. To make it harder to care for one another.
But Amarillo refused to stay silent.
Local organizers, residents, and allies came together — not just to fight Prop A, but to reclaim their power.
We knocked on doors.
We had real, values-based conversations.
We reminded people of what Amarillo really stands for: community, care, and dignity.
Avow partnered with grassroots leaders on the ground. We didn’t swoop in — we showed up, listened, and built with the people most impacted.
And it worked.
When the votes were counted, Prop A was crushed — by nearly 20 points.
This wasn’t just a campaign win. This was reproductive justice in action.
We didn’t just say “no” to an unjust policy — we said “yes” to a different vision: one where neighbors protect and support each other, where decisions are guided by care, not control, and where we shape the future of our communities.
This is what powerbuilding looks like.
The Amarillo win was possible because people organized with intention and solidarity. Because we built relationships — not just tactics. Because we rooted our strategy in trust, justice, and local leadership.
And it’s just the beginning.
👉 Join us in building lasting power for reproductive justice in Texas.